MXL #9
How does the MXL sound? Producing an Audio Identity + Sound Design
Initiated by Prof. Nina Juric
Project led by Stefanie Grawe aka GRAY
Initiated by Prof. Nina Juric, the Motion Experience Lab is a series of projects with renowned guests from diverse teaching and research fields and focus on applied design research of augmented motion in the context of performative interaction and interdisciplinary media studies. This exploratory innovative living lab within a varying conceptual framework of cross-disciplines is primarily about conducting hands-on research in high-tech environments on custom-built prototypes and designed artifacts, exploring aspects of movement, audiovisuality, spatial performance, interaction, and experience design.
This time it's addressing the world of sound design. We are constantly inventing new technologies, searching for innovation and interdisciplinary collaboration. But how does „innovation“, „high-tech“, „VR“ and „performative interaction“ sound? The goal of this project was to design and produce a sound identity for the MXL in collaboration with Stefanie Grawe. How could an audio logo or teaser music be implemented accordingly? Which tools do we need? Which associations help us? During these two weeks, we intensively + daily studied both theoretically and practically electronic and analog music production techniques, analyzed music, created a sound library and experimented with sounds that are now presented on this website. For the final result, both a song for a trailer, a soundscape and a logo should be produced in different time frames and be recognisable as a corporate identity.
This time it's addressing the world of sound design. We are constantly inventing new technologies, searching for innovation and interdisciplinary collaboration. But how does „innovation“, „high-tech“, „VR“ and „performative interaction“ sound? The goal of this project was to design and produce a sound identity for the MXL in collaboration with Stefanie Grawe. How could an audio logo or teaser music be implemented accordingly? Which tools do we need? Which associations help us? During these two weeks, we intensively + daily studied both theoretically and practically electronic and analog music production techniques, analyzed music, created a sound library and experimented with sounds that are now presented on this website. For the final result, both a song for a trailer, a soundscape and a logo should be produced in different time frames and be recognisable as a corporate identity.